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Hello, I'm
Mandy Menaker

Marketing Director

About

An aggressive, results driven marketer with a solid career in brand strategy, digital communication, project/account management, and campaign leadership. A creative problem solver who gets consumer facing, high performing campaigns and live events done below budget, before deadlines and with a great sense of humor.

  • Name: Mandy Menaker
  • Email: mandy.menaker@gmail.com
  • Based In: New York
  • After Work: Can be found cycling with a six-pound Maltipoo along for the ride. Rainy days are reserved for scotch and jigsaw puzzles.

My Skills

Skills

A detail-oriented, creative and highly motivated problem solver. Solid analytical, communication and technical skills, with expertise in consumer-facing marketing and a speciality in education marketing.

Live Event Production

Expert, 10 years

Social Media, Blogging, Email Marketing

Expert, 7 years

Photoshop

Advanced, 4 years

Wordpress

Advanced, 4 years

Knowledge

Equal parts right brain and left brain, with tech, organization, content and strategic partnership skills that compliment both.

  • Google Analytics & SEO
  • Paid Media & Ad Copy
  • Email Marketing
  • Newsletter Templates
  • Photo Retouching
  • Video Editing
  • Web Usability
  • Advanced Excel
  • Partnerships
  • HTML, LeadPages
  • Mailchimp
  • Salesforce, FileMaker Pro

Experience

Select Marketing Experience

A firm believer in teamwork when you can have a team and figuring it out with a google search when you have to get scrappy. Experience with campaigns, events, digital marketing, PR, and front-end web design with the user experience in mind.

Shapr

Head of PR and Brand Development

2016-Present
Currently leading US brand strategy and PR for Shapr, a meaningful networking app that brings you a personalized daily dose of inspiring people to meet.

Shapr has been featured in Fast Company, VentureBeat, Inc., The Guardian, Forbes, Teen Vogue, Grazia and more. See what the hype is about at http://www.shapr.co.

Fluent City

Marketing Director

2012-2016
Led aggressive growth and brand strategy as Fluent City’s first marketing hire and third full-time employee. Over 4.5 years, spearheaded creative social media campaigns, leveraged unique partnerships (WeWork, Moleskine, General Assembly), and implemented aggressive community-building strategies to quadruple business revenue. Notable projects include producing over 100 live special events, leading copy and photo shoots for a 2015 full overhaul of website, and conducting qualitative and quantitative customer and competitor research.
Relativity School

Marketing Consultant

2013-2014
Built an online social media presence for the only educational arts program greenlit by a major motion picture studio. Developed innovative content for company blog such as alumni interviews, faculty profiles, and buzzworthy editorials.
New York Film Academy

Social Media Manager

2010-2012
Authored and edited daily newsletter to 400,000+ subscribers; created compelling daily content for global reach across Twitter/Facebook/Blog; facilitated online dialogue with students including handling online crisis management. Also served as resident odd job specialist: taught five undergraduate courses, coordinated schedules for over 1000 students, directed offline road marketing for NYFA in five states and managed the NYFA café.

Education

Education

An intrinsically motivated learner who enjoys learning by doing. A true believer that you should always be learning new skills and giving your brain a workout.

NYU Tisch School of Arts

Bachelor of Fine Arts

2006 - 2010
Major: Film/TV Production; Minor: Producing

Select honors: Student Keynote Speaker at Madison Square Garden graduation ceremonies (2010), Tisch Diploma Representative for all undergrads at Yankee Stadium (2010), NYU Founder’s Day Award for Academic Excellence, Faculty Commendation for Producing (highest award for student producers at NYU).

Talks

Structuring Your Press Release for Effective Storytelling and More
Official speaker
PR News’ Press Release Writing Workshop, 2017

PR, Communication & Brand Awareness Expert Talk
Panelist and Mentor
French Embassy ImpactUSA’s Accelerator for French Startups, 2017

The Art of Negotiation: Valuing Your Worth & Taking Yes For An Answer
Panelist
#SheBoss Series Presented By Jopwell and Benchmark Creative Group, 2017

Case Studies: Successful SEO Initiatives Led by Communicators
Official speaker
PR News’ Google for Communicators Boot Camp, 2016

Organizing Your Job Search
Presenter on behalf of Moleskine
NYU Career Week, 2015

Find Your Tribe: Community Engagement for Modern Professionals
Panelist
Northside Festival Innovator Expo, 2015

Capitalizing on Unique Experiences: Creating Events with High ROI
Official speaker, 30-min talk to 200 attendees
Creators Unconference presented by General Assembly, 2015

How To Move Abroad
Moderator for 4 panelists and audience of 70
Panel presented by Fluent City, 2015

The Art of Translation: How Meaning Translates Across Languages
Moderator
Panel presented by Fluent City and Word Bookstore, 2015

Creative Producing on a Budget
Guest Lecture
New York Film Academy, 2012

Building Healthy Director Producer Relationships
Guest Lecture for Advanced Production Seminar taught by Yemane Demissie/Ezra Sacks
NYU Tisch School of the Arts, 2011

Developing the Perfect Pitch
Guest Lecture for Tisch Intermediate Production Course taught by Chris Chan Roberson
NYU Tisch School of the Arts, 2011

Salute Speaker at Madison Square Garden
NYU Tisch School of the Arts Graduation Ceremonies, 2010

Interested in booking Mandy for a panel or conference? Get in touch!

Writing

Featured Articles by Mandy:

How To Deal When You Hate Your Job | FairyGodBoss | May 4, 2017 | Read article

6 Networking Mistakes You Don’t Know You’re Making | Career Contessa | February 23, 2017 | Read article

4 Ways To Meet People When You Work From Home | Good & Co | January 9, 2017 | Read article

10 New Year’s Resolutions to Supercharge Your Career | Undercover Recruiter | January 1, 2017 | Read article

5 Smart Ways to Scope a Career Change Without Leaving Your Job | The Business Woman | November 3, 2016 | Read article

4 SEO Writing Tips That Will Secure High Search Rankings | PRNews | November 2, 2016 | Read article

4 Ways to Build a Strong Company Culture | TechDay | June 25, 2015 | Read article

Learning to Cook: Brooklyn to Machu Picchu | The Sweat Life | October 12, 2014 | Read article

 

Featured Profiles on Mandy:

How to Structure Your Press Release for Effective Storytelling | PR News | May 2, 2017 | Read article

How Shapr Made Networking As Easy As Swiping Right | TechDay | March 3, 2017 | Read article

How to Build Strategic Brand Partnerships That Grow Your Business | Huffington Post | January 18, 2017 | Read article

How a Small Brand Used Google Analytics and a Blog to Grow | PR News | November 17, 2016 | Read article

5 Things Customers Need to Hear You Say in Your Email Newsletter | Constant Contact Blog | May 11, 2013 | Read article

 

Featured Quotes in Articles:

The Best Way to Grow Your Business: Create These Partnerships | Inc. | April 12, 2017 | Read article

Buzz and Backlash: A Short History of Pepsi’s Bleeding Edge Controversies | Paste Magazine | April 10, 2017 | Read article

The Content Fairytale – An Expert Guide | Extreme Creations | January 30, 2017 | Read article

8 Expert-Approved Tips to Help You Get Through a Bad Week | Glassdoor | November 9, 2016 | Read article

5 Steps to Better Facebook Posts | NFIB | June 12, 2015 | Read article

What Marathon and Triathlon Training Means for a Relationship | The Active Times | April 17, 2015 | Read article

Great News for the Nerds Among Us Who Just Want to Go Back to Class | Mic.com | March 13, 2015 | Read article

Contact

Let's Keep In Touch

Based in New York? Always up for a coffee!
Email
mandy.menaker@gmail.com

Social

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