A Few Stories I’ve Told
Villa Will Help You Build an ADU
My current clients include Villa, the largest builder of Accessory Dwelling Units (ADUs) in California. During my first 90 days working with this client, without any significant company developments to announce, I helped Villa to garner media attention from more than 25 publications, including Los Angeles Times, Wall Street Journal, HousingWire, Mic, and U.S. News and World Report. I also spearheaded Villa's inaugural data report, a significant stride in positioning Villa as a leader in the ADU and prefab housing market.
Orchard is the Easiest Way to Buy Your Next Home
From 2022-2023, I led external communication initiatives for proptech leader Orchard, orchestrating strategy and execution across both traditional and social media platforms. My work drove prominent features across national publications including Business Insider, Forbes, HousingWire, Inman, MarketWatch, Nasdaq, and Yahoo Finance. My outreach also extended strategically to local markets, securing placements in influential outlets such as AZ Big Media, CBS Phoenix, CBS Portland, CultureMap San Antonio, Dallas Observer, Denver Post, Fox Portland, Seattle Times, and Seattle Business Journal. My proficiency in crafting compelling narratives shone through in award-winning applications that significantly bolstered our brand reputation. This success translated into victories across prestigious industry awards including Inc. 5000, Crain’s Best Places to Work, HousingWire Tech 100, and various other esteemed accolades. Under my communications leadership, Orchard was named by Inc. as one of the “250 Fastest-Growing Companies in America,” one of the “Top 25 Fastest Growing Companies in NYC,” and one of the “Top 10 Fastest Growing Companies in Real Estate.”
ClassPass Is The First Unicorn Of The Decade
I was tasked with building buzz for fitness aggregator ClassPass during their $285 million Series E. The strategy I devised was to publicly confirm the company’s valuation for the first time and to time the announcement for January 6, 2020 in order to brand the company as the “first unicorn of the decade.”
My efforts resulted in 400 pieces of global coverage across publications including the New York Times, CNN, Forbes, Fast Company, Fortune, Bloomberg, and TechCrunch, and numerous broadcast appearances by the CEO including Yahoo Final Round.
These Are The 2021 Fitness and Wellness Trends To Watch
I led creation and media relations for the ClassPass 2020 Trends and 2021 Predictions — a data-driven global report that examined the ways our behavior changed during the pandemic and what to expect in the new year. In addition to sharing top insights with Good Morning America, more than 100 publications used data from the report including Business Insider, Bustle, Club Industry, Daily Mail, Essence, Forbes, Marie Claire, New York Magazine, PureWow, Refinery29, TODAY, Travel + Leisure, Verywell Fit, Vogue, Well+Good, and Zoe Report.
ClassPass Has Changed My Workout During the Pandemic
Ten days after the pandemic caused an industry shutdown, ClassPass helped 5,000 top studios launch digital classes. I communicated our quick pivot, earning praise from publications including Bloomberg, CNBC, Entrepreneur, The Verge, and more. Here’s a few of my favorite headlines: “How Your Favorite Workout Brands Are Helping The Fitness Industry Survive the Pandemic” (SHAPE); “ClassPass Is Hosting a Worldwide Workout To Help Us Feel Like We’re In The Studio Again” (Travel + Leisure); “ClassPass Now Offers Livestreamed Workouts For Those Who Are Housebound By Coronavirus” (TechCrunch).
The Best Way To Build Your Professional Network
In 2016, I was tapped by Paris-based company Shapr to bring their professional networking app to North America. I landed feature stories in top-tier businesses publications including BBC, The Economist, Forbes, Wall Street Journal, and Wired and delivered additional lifestyle coverage across publications including Bustle, Glamour, and GQ. I also served as a company spokesperson on numerous occasions including broadcast opportunities on The Cheddar and Fox News.
Where You Can Spot My Clients
Have a story to tell? Get in touch to discuss how we can best connect with your target audience.
Press clips include: Adweek, Apartment Therapy, Bankrate, BBC, Bloomberg, Boston Globe, Business Insider, Bustle, CNN, Cheddar, Daily Mail, Essence, Fast Company, Forbes, Fortune, Fox Business, Glamour, Good Morning America, HousingWire, Inman, Marie Claire, NBC, New York Times, POPSUGAR, PureWow, Refinery29, TechCrunch, The Telegraph, Thrillist, TODAY, Travel & Leisure, Shape, USA Today, Vogue, Wall Street Journal, Washington Post, Well+Good, Wired, Yahoo Finance, and Zoe Report.